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Combines novel molecule with PBAE in new styling treatment.
September 9, 2013
By: TOM BRANNA
Editor
Living Proof says it has combined its proprietary technologies into a new product launching today that “breaks new ground in hair care and is expected to form the cornerstone of a new multi-million dollar franchise.” The product is called Perfect Hair Day (PHD): 5-in-1 Styling Treatment. OFPMA— proprietary moisture controlling molecular shield—has been co-formulated with another proprietary Living Proof molecule for microscopic hair thickening, PBAE, to create Perfect Hair Day (PHD): 5-in-1 St...
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